Crowdsourcing and e-commerce provide a lot of advantages to solve problems of\norganizations, companies and products. With the fast growth of the Chinese e-commerce\nindustry, it is important to develop an understanding of online reviews contents to transmit\npossible applications of crowdsourcing with e-commerce. This study investigates the\nrelationship between online reviews and crowdsourcing of products in the Chinese context.\nFor this, an analytical framework is developed and the model is tested using quantitative\nmethods. The findings of the study show a significant influence of online reviews on the\ncrowdsourcing-ecommerce relationship. Several suggestions are for the development of\neffective online review systems in the Chinese context to incorporate crowdsourcing\npractices with e-commerce. This study is the first study that not only shows the various\nperspectives of online reviews but analyses online reviews from potential crowd creativity\nperspective.
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